In Japan, when people talk about "beer," they emphasize not only the taste but also the "smoothness going down." However, in German beer culture, while the smoothness is appreciated, the enjoyment extends much further, encompassing the beer's color, aroma, and more. Our German craft beers at Schmatz are truly "beers to be enjoyed with all five senses"! Let us introduce you to the charms of sight, smell, taste, touch, and sound.
1. "Colors" and "Aromas" Born from Meticulous Craftsmanship
Enjoying the Colors of Beer with Your Eyes
Let's start with "sight," and enjoy the distinct colors of each beer as soon as it's poured into the glass! Schmatz's signature original beer, "Weizen," has a beautiful golden hue when poured. Since it's unfiltered, yeast tends to settle at the bottom of the bottle. However, by gently rolling the bottle or slowly rotating it a few times before pouring, it becomes slightly cloudy, allowing you to enjoy the mild flavor characteristic of Weizen.
"Lager," which has a similar alcohol content to Weizen but is full-bodied yet crisp and easy to drink, boasts a richer, sharper golden color. And then there's "IPA," which takes on an alluring amber hue, making it exciting just to gaze at. While savoring these colors, after pouring, use your "sense of smell" to experience the rich aroma emanating from the glass.
Even as you drink, the aroma gently wafts from the glass to your nose. You'll enjoy the distinct differences in aroma between each beer, and compared to Japanese beers, such as Weizen's fruity banana-like scent, Lager's savory aroma from roasted caramel malts, and IPA's captivating fusion of citrus-like fruity notes and the rich umami of malt! While it's tempting to drink beer immediately after opening it, we encourage you to also enjoy its color and aroma.
2. The "Feel" and "Taste" Schmatz Has Perfected
After enjoying the color and aroma, it's time for "touch" and "taste." Let's drink the beer! First, pay attention to the texture of the foam. The creamy texture of the foam created by live yeast is also a characteristic of Schmatz's German craft beers.
Schmatz's Weizen offers a gentle, smooth taste with a delightful flavor, with bitterness suppressed. Lager is easy to drink, yet provides a refreshing hop bitterness. And Schmatz's IPA, brewed based on German beer methods and recipes, is characterized by its moderate bitterness and easy drinkability. Enjoy the different expressions of German craft beer, the lingering aroma in your mouth, and the aftertaste!
3. Your Own "Schmatz" Sound
Feel the Sound of Happiness: "Schmatz"
Finally, there's "hearing." Our brand name "SCHMATZ" embodies our desire to "create a world filled with 'Schmatz' (the sound of happiness)." Schmatz beer is best enjoyed when all five senses come together: color (sight), aroma (smell), texture (touch), taste (taste), and the sound of your and your loved ones' "Schmatz" (hearing).
We invite you to savor Schmatz's exquisite German craft beers with all five senses, while listening to the "Schmatz" present in your everyday life!
