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6大テントを飲み歩いて出会った「別格」──なぜアウグスティーナーだけが木樽で、あの塔に保管されているのか【シュマッツ訪問記②】

"Exceptional" Encounters While Bar-Hopping Thro...

The "Exceptional" Beer I Encountered While Drinking My Way Through the Six Major Tents: Why Augustiner Alone Uses Wooden Barrels and Stores Them in That Tower [Schmatz Visit Report ②]...

"Exceptional" Encounters While Bar-Hopping Thro...

The "Exceptional" Beer I Encountered While Drinking My Way Through the Six Major Tents: Why Augustiner Alone Uses Wooden Barrels and Stores Them in That Tower [Schmatz Visit Report ②]...

6万人のビール祭りに飛び込んで気づいたこと──世界最大のイベントのリアルな姿【オクトーバーフェスト訪問記①】

What I realized by diving into the 60,000-perso...

What I noticed when I plunged into a beer festival of 60,000 people—The reality of the world's largest event [Oktoberfest Visit Report ①] I went to Munich. It was about...

What I realized by diving into the 60,000-perso...

What I noticed when I plunged into a beer festival of 60,000 people—The reality of the world's largest event [Oktoberfest Visit Report ①] I went to Munich. It was about...

オクトーバーフェストとは？歴史・ビール・料理・本場の楽しみ方までご案内

What is Oktoberfest? History, Beer, Food, and H...

What is Oktoberfest? History, beer, food, and how to enjoy the authentic experience   A complete guide to Oktoberfest, the world's largest beer festival, including its history, origins, the six...

What is Oktoberfest? History, Beer, Food, and H...

What is Oktoberfest? History, beer, food, and how to enjoy the authentic experience   A complete guide to Oktoberfest, the world's largest beer festival, including its history, origins, the six...

シュマッツのボトルに傷がある理由──ドイツから旅してきたビール瓶ならではの事情

Why Schmatz Bottles Have Scratches — The Unique...

Why Schmatz Bottles Have Scratches: The Story Behind Beer Bottles That Traveled from Germany Have you ever wondered why Schmatz bottles have small scratches? We'll introduce you to Germany's mature...

Why Schmatz Bottles Have Scratches — The Unique...

Why Schmatz Bottles Have Scratches: The Story Behind Beer Bottles That Traveled from Germany Have you ever wondered why Schmatz bottles have small scratches? We'll introduce you to Germany's mature...

ドイツビールの選び方を知ると、ビールが変わる──スタイル・色・季節から読み解く、面白すぎる醸造の世界

Your Beer Experience Will Change Once You Know ...

Understanding How to Choose German Beer Changes Everything—Unlocking the Fascinating World of Brewing Through Style, Color, and Season Does choosing German beer seem complicated? In fact, it's full of fascinating...

Your Beer Experience Will Change Once You Know ...

Understanding How to Choose German Beer Changes Everything—Unlocking the Fascinating World of Brewing Through Style, Color, and Season Does choosing German beer seem complicated? In fact, it's full of fascinating...

ヴァイツェングラスのくびれには、ちゃんと理由があった──父の日のビールギフトにグラスを添える話

There’s a good reason for the curve in a Weizen...

The Curves of the Weizen Glass Have a Good Reason ──Adding a Glass to a Father's Day Beer Gift Even the same beer tastes and smells different when served in...

There’s a good reason for the curve in a Weizen...

The Curves of the Weizen Glass Have a Good Reason ──Adding a Glass to a Father's Day Beer Gift Even the same beer tastes and smells different when served in...

お父さんはどのタイプ？ビールを性格に見立てて楽しむ、父の日のドイツビールギフト

What type is your dad? German beer gifts for Fa...

What kind of dad is yours? German beer gifts for Father's Day: Enjoy beer as personalities   This Father's Day, why not choose a beer based on its "personality"? We'll...

What type is your dad? German beer gifts for Fa...

What kind of dad is yours? German beer gifts for Father's Day: Enjoy beer as personalities   This Father's Day, why not choose a beer based on its "personality"? We'll...

特製ビールカートで練り歩く、ドイツの「父の日」の驚くべきリアル

A surprising look at Father's Day in Germany: P...

The astonishing reality of German Father's Day: Parading with custom beer carts While beer gifts are a classic for Father's Day in Japan, is it completely different in Germany, the...

A surprising look at Father's Day in Germany: P...

The astonishing reality of German Father's Day: Parading with custom beer carts While beer gifts are a classic for Father's Day in Japan, is it completely different in Germany, the...

ゴールデンウィークは「ヨコハマフリューリングフェスト」でドイツを感じてみませんか？

Would you like to experience Germany at "Yokoha...

Why not experience Germany at "Yokohama Frühlingsfest" during Golden Week? Are you familiar with "Frühlingsfest," the German spring festival that rivals the autumn "Oktoberfest"? We'll thoroughly explain the authentic enthusiasm...

Would you like to experience Germany at "Yokoha...

Why not experience Germany at "Yokohama Frühlingsfest" during Golden Week? Are you familiar with "Frühlingsfest," the German spring festival that rivals the autumn "Oktoberfest"? We'll thoroughly explain the authentic enthusiasm...

今日4月23日はドイツビールの日！「蛇口からビール」が出る街とビール純粋令の秘密

Today, April 23, is German Beer Day! The town w...

Today, April 23rd, is German Beer Day! The Secret Behind the "Beer from the Tap" City and the Reinheitsgebot Did you know there's a city in Germany where beer flows...

Today, April 23, is German Beer Day! The town w...

Today, April 23rd, is German Beer Day! The Secret Behind the "Beer from the Tap" City and the Reinheitsgebot Did you know there's a city in Germany where beer flows...

blog

How to Choose Beer to Change the Way You Enjoy Oktoberfest: If You're Undecided, Choose by
2026.09.03

How to Choose Beer to Change the Way You Enjoy Oktoberfest: If You're Undecided, Choose by "Style"
Schmatz's Picks for Recreating Oktoberfest at Home: Beers and How to Enjoy Them [2026 Edition]
2026.08.27

Schmatz's Picks for Recreating Oktoberfest at Home: Beers and How to Enjoy Them [2026 Edition]
The first thing that surprised me when I entered the tent was not the taste, but the sound—Oktoberfest music and
2026.08.20

The first thing that surprised me when I entered the tent was not the taste, but the sound—Oktoberfest music and "Ein Prosit."
2026.08.13

"Riedenburger" at Yokohama Red Brick Warehouse's Oktoberfest: The Story of a German Organic Brewery Known to Few
What color is Oktoberfest beer? ──How we discovered the reason for its golden color and the true power of Märzen, having previously thought it was Märzen.
2026.08.06

What color is Oktoberfest beer? ──How we discovered the reason for its golden color and the true power of Märzen, having previously thought it was Märzen.
What is Oktoberfest? The appeal of Bavaria, where the
2026.07.30

What is Oktoberfest? The appeal of Bavaria, where the "October Festival" begins in September
The waitresses carrying ten steins at a time, the professionals who pour beer non-stop, the factory-like kitchen—the people who support Oktoberfest.
2026.07.23

The waitresses carrying ten steins at a time, the professionals who pour beer non-stop, the factory-like kitchen—the people who support Oktoberfest.
How Does It Work? A Behind-the-Scenes Look at Oktoberfest: Deconstructing the Mechanics of Organizers, Vendors, and the Vast Grounds
2026.07.16

How Does It Work? A Behind-the-Scenes Look at Oktoberfest: Deconstructing the Mechanics of Organizers, Vendors, and the Vast Grounds
Not Just Sausage: Authentic Oktoberfest Foods and How to Pair Them With Beer [Oktoberfest Visitogue 4]
2026.07.09

Not Just Sausage: Authentic Oktoberfest Foods and How to Pair Them With Beer [Oktoberfest Visitogue 4]
2026.07.02

"Light yet satisfying"—The secret to Augustiner's beer hall, known for its double decoction and a brand philosophy that values everyday life [Oktoberfest Visit ③]
2026.06.25

"Exceptional" Encounters While Bar-Hopping Through the Six Major Tents: Why Is Augustiner the Only Beer Stored in Wooden Barrels and Housed in That Tower? [Schmatz Visit Dispatch ②]
What I realized by diving into the 60,000-person beer festival: The reality of the world's largest event [Oktoberfest Visit Report 1]
2026.06.18

What I realized by diving into the 60,000-person beer festival: The reality of the world's largest event [Oktoberfest Visit Report 1]
What is Oktoberfest? History, Beer, Food, and How to Enjoy the Authentic Experience
2026.06.11

What is Oktoberfest? History, Beer, Food, and How to Enjoy the Authentic Experience
Why Schmatz Bottles Have Scratches — The Unique Circumstances of Beer Bottles That Traveled From Germany
2026.06.04

Why Schmatz Bottles Have Scratches — The Unique Circumstances of Beer Bottles That Traveled From Germany
Your Beer Experience Will Change Once You Know How to Choose German Beer—Unraveling the Fascinating World of Brewing from Styles, Colors, and Seasons
2026.05.28

Your Beer Experience Will Change Once You Know How to Choose German Beer—Unraveling the Fascinating World of Brewing from Styles, Colors, and Seasons
There’s a good reason for the curve in a Weizen glass—a story about adding a glass to a Father’s Day beer gift.
2026.05.21

There’s a good reason for the curve in a Weizen glass—a story about adding a glass to a Father’s Day beer gift.
What type is your dad? German beer gifts for Father's Day, enjoying beer as a personality
2026.05.14

What type is your dad? German beer gifts for Father's Day, enjoying beer as a personality
A surprising look at Father's Day in Germany: Parading with custom beer carts
2026.05.07

A surprising look at Father's Day in Germany: Parading with custom beer carts
Would you like to experience Germany at
2026.04.30

Would you like to experience Germany at "Yokohama Frühlingsfest" during Golden Week?
Today, April 23, is German Beer Day! The town where
2026.04.23

Today, April 23, is German Beer Day! The town where "beer flows from the tap" and the secret of the Reinheitsgebot
What Is Malt in Beer? The Secret to the
2026.04.16

What Is Malt in Beer? The Secret to the "Liquid Bread" That Determines Color and Flavor
For the Beer Lover! Germany's
2026.04.09

For the Beer Lover! Germany's "Beer Gift" Culture and Schmatz's New, Easy-to-Gift Products
Germany also had
2026.04.02

Germany also had "beer tickets" 150 years ago?! Give the "authentic taste of Germany" easily with Schmatz's new e-gift
What Makes German Craft Beer Gifts
2026.03.26

What Makes German Craft Beer Gifts "Special"? | Give the Gift of "Exquisite Balance" That Won't Tire You Out
The
2026.03.20

The "Ultimate Relaxation" You Want to Give as a Beer Gift: Learning from the German "Feierabendbier" Home Drinking Tradition, the Magic That Makes Beer 10 Times More Delicious
Hops: What Are They? History, Varieties, and Flavor Differences in Germany, the Home of Hops
2026.03.12

Hops: What Are They? History, Varieties, and Flavor Differences in Germany, the Home of Hops
The golden combination of Weizen and Weisswurst! The tradition of
2026.03.05

The golden combination of Weizen and Weisswurst! The tradition of "white beer" that brightens mornings in Bavaria, Germany, and delicious ways to enjoy it
[92 Points Globally] Schmatz
2026.02.26

[92 Points Globally] Schmatz "Lager" is actually a traditional Märzen. Unraveling its deliciousness through history and science.
Schmatz's Most Popular Weizen! A Thorough Exploration of the Charms of
2026.02.19

Schmatz's Most Popular Weizen! A Thorough Exploration of the Charms of "White Beer," the Classic German Beer Loved Worldwide
What is IPA? Not just bitter! Schmatz proposes a new world of
2026.02.12

What is IPA? Not just bitter! Schmatz proposes a new world of "German IPA"
The Ultimate Guide to Helles, the King of Southern German Beers: From History to How to Enjoy It
2026.02.05

The Ultimate Guide to Helles, the King of Southern German Beers: From History to How to Enjoy It
Is the secret to German beer's rich flavor in the
2026.01.29

Is the secret to German beer's rich flavor in the "law"? The Reinheitsgebot and its relationship to deliciousness
A Beer Sommelier Explains the Allure of Schmatz x Brauerei Bearen's
2026.01.26

A Beer Sommelier Explains the Allure of Schmatz x Brauerei Bearen's "Kanpai Lager"
German Beer: Tradition Meets Innovation! Schmatz x Bären Brewery Collaboration Beer Release
2026.01.14

German Beer: Tradition Meets Innovation! Schmatz x Bären Brewery Collaboration Beer Release
2026.01.11

"Prost Neujahr!" How Germans celebrate the New Year with beer
November 16 (Sun) | Schmatz Tamachi German Beer Experience Event Report
2025.12.26

November 16 (Sun) | Schmatz Tamachi German Beer Experience Event Report
Rare German
2025.12.06

Rare German "Hazy Pale Ale" Lands for a Limited Time! Discover the Charm and Enjoyment of Camba Bavaria
What is the German Beer
2025.12.06

What is the German Beer "Weizen-Dunkel"? An authentic style offering the brilliance of wheat and the depth of roast
Shimokitazawa Store Manager Ai talks about
2025.12.05

Shimokitazawa Store Manager Ai talks about "Schmatz-style Hospitality" and "Specialty Pasta Perfectly Paired with German Beer"
German Beer to Savor in Winter ── Authentic Flavors and Enjoyment for the Cold Season
2025.12.04

German Beer to Savor in Winter ── Authentic Flavors and Enjoyment for the Cold Season
[Event Report] SCHMATZ Bier Night @ Shinagawa Konanguchi Branch
2025.07.15

[Event Report] SCHMATZ Bier Night @ Shinagawa Konanguchi Branch
How to Enjoy Authentic German Beer
2024.08.28

How to Enjoy Authentic German Beer
Tips for Enjoying Schmatz Beer at Home
2024.08.14

Tips for Enjoying Schmatz Beer at Home
Schmatz Beer: Recommended Order for Tasting
2024.07.31

Schmatz Beer: Recommended Order for Tasting
Explaining Schmatz's Three Original German Craft Beers
2024.06.12

Explaining Schmatz's Three Original German Craft Beers
Experience SCHMATZ beer with all five senses
2024.06.06

Experience SCHMATZ beer with all five senses
Schmatz Beer: Our Four Commitments
2024.05.30

Schmatz Beer: Our Four Commitments
German beer, what is it?
2024.05.22

German beer, what is it?
The meaning behind the name
2024.05.15

The meaning behind the name "Schmatz"
Schmatz Debuts
2024.04.24

Schmatz Debuts "Finest Beer Selection Festival"! Report