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ビールの「麦芽（モルト）」とは？色と味を決める”液体のパン”の秘密

What Is Malt in Beer? The Secret to the "Liquid...

What is “Malt” in Beer? The Secret of the “Liquid Bread” that Determines Color and Taste What is "malt," the ingredient that determines the color, taste, and aroma of beer?...

What Is Malt in Beer? The Secret to the "Liquid...

What is “Malt” in Beer? The Secret of the “Liquid Bread” that Determines Color and Taste What is "malt," the ingredient that determines the color, taste, and aroma of beer?...

お酒好きに贈りたい！ドイツの「ビールギフト」文化と、手軽に贈れるシュマッツの新商品

For the Beer Lover! Germany's "Beer Gift" Cultu...

For Beer Lovers! Germany's "Beer Gift" Culture and Schmatz's New, Easy-to-Send Products Hello everyone, looking for a gift for someone special! Did you know that in Germany, a "Bierkasten" (beer...

For the Beer Lover! Germany's "Beer Gift" Cultu...

For Beer Lovers! Germany's "Beer Gift" Culture and Schmatz's New, Easy-to-Send Products Hello everyone, looking for a gift for someone special! Did you know that in Germany, a "Bierkasten" (beer...

150年前のドイツにも「ビール券」があった！？シュマッツの新eギフトで「本場ドイツの味」を手軽に贈ろう

Germany also had "beer tickets" 150 years ago?!...

Were there "beer tickets" in Germany 150 years ago?! Easily gift the "authentic taste of Germany" with Schmatz's new e-gift Schmatz introduces a new, convenient "e-gift"! In fact, Germany has...

Germany also had "beer tickets" 150 years ago?!...

Were there "beer tickets" in Germany 150 years ago?! Easily gift the "authentic taste of Germany" with Schmatz's new e-gift Schmatz introduces a new, convenient "e-gift"! In fact, Germany has...

ジャーマンクラフトビールギフトが「特別」な理由｜飲み疲れしない“絶妙なバランス”を贈る

What Makes German Craft Beer Gifts "Special"? |...

Why German Craft Beer Gifts are "Special" | Give the Gift of "Exquisite Balance" that You Won't Tire of Drinking How about giving a beer gift with an exquisite balance...

What Makes German Craft Beer Gifts "Special"? |...

Why German Craft Beer Gifts are "Special" | Give the Gift of "Exquisite Balance" that You Won't Tire of Drinking How about giving a beer gift with an exquisite balance...

ビールギフトに贈りたい「最高の休息」。ドイツ人の家飲み習慣「Feierabendbier」から学ぶ、ビールが10倍美味しくなる魔法

The "Ultimate Relaxation" You Want to Give as a...

The "Best Rest" to Give as a Beer Gift. The Magic of Making Beer 10 Times More Delicious: Learning from the German Home Drinking Habit of "Feierabendbier"   To those...

The "Ultimate Relaxation" You Want to Give as a...

The "Best Rest" to Give as a Beer Gift. The Magic of Making Beer 10 Times More Delicious: Learning from the German Home Drinking Habit of "Feierabendbier"   To those...

ビールに欠かせない「ホップ」とは？ 本場ドイツの歴史と種類・味わいの違い

Hops: What Are They? History, Varieties, and Fl...

What is "Hops," an Essential Ingredient in Beer? History, Varieties, and Flavor Differences in Germany, the Home of Hops  What are "hops," which give beer its bitterness and aroma? This...

Hops: What Are They? History, Varieties, and Fl...

What is "Hops," an Essential Ingredient in Beer? History, Varieties, and Flavor Differences in Germany, the Home of Hops  What are "hops," which give beer its bitterness and aroma? This...

ヴァイツェンとヴァイスヴルストの黄金コンビ！ドイツ・バイエルンの朝を彩る「白ビール」の伝統と美味しい食べ方

The golden combination of Weizen and Weisswurst...

The Golden Duo: Weizen and Weisswurst! The Tradition and Delicious Way to Enjoy "White Beer" for a Bavarian Morning in Germany "Weisswurst (white sausage)" and "Weizen (white beer)" are essential...

The golden combination of Weizen and Weisswurst...

The Golden Duo: Weizen and Weisswurst! The Tradition and Delicious Way to Enjoy "White Beer" for a Bavarian Morning in Germany "Weisswurst (white sausage)" and "Weizen (white beer)" are essential...

【世界評価92点】シュマッツ「ラガー」の正体は伝統のメルツェン、歴史と科学で紐解くその美味しさ

[92 Points Globally] Schmatz "Lager" is actuall...

[World Rating 92 points] The True Identity of Schmatz "Lager": Traditional Märzen, Unraveling its Deliciousness with History and Science Schmatz "Lager" received a high rating of 92 points at an...

[92 Points Globally] Schmatz "Lager" is actuall...

[World Rating 92 points] The True Identity of Schmatz "Lager": Traditional Märzen, Unraveling its Deliciousness with History and Science Schmatz "Lager" received a high rating of 92 points at an...

シュマッツの人気No.1ヴァイツェン！世界が認めたドイツビールの王道「白ビール」の魅力を徹底解剖

Schmatz's Most Popular Weizen! A Thorough Explo...

Schmatz's #1 popular Weizen! A thorough analysis of the appeal of "white beer," the royal road to German beer recognized worldwide   Why is Schmatz's Weizen so delicious? We scientifically...

Schmatz's Most Popular Weizen! A Thorough Explo...

Schmatz's #1 popular Weizen! A thorough analysis of the appeal of "white beer," the royal road to German beer recognized worldwide   Why is Schmatz's Weizen so delicious? We scientifically...

IPAとは？苦いだけじゃない！シュマッツが提案する「ジャーマンIPA」の新しい世界

What is IPA? Not just bitter! Schmatz proposes ...

What is IPA? It's not just bitter! Schmatz's New World of "German IPA" IPA is a very popular craft beer, and Schmatz, which offers German beer, also offers its own...

What is IPA? Not just bitter! Schmatz proposes ...

What is IPA? It's not just bitter! Schmatz's New World of "German IPA" IPA is a very popular craft beer, and Schmatz, which offers German beer, also offers its own...

blog

How to Choose Beer to Change the Way You Enjoy Oktoberfest: If You're Undecided, Choose by
2026.09.03

How to Choose Beer to Change the Way You Enjoy Oktoberfest: If You're Undecided, Choose by "Style"
Schmatz's Picks for Recreating Oktoberfest at Home: Beers and How to Enjoy Them [2026 Edition]
2026.08.27

Schmatz's Picks for Recreating Oktoberfest at Home: Beers and How to Enjoy Them [2026 Edition]
The first thing that surprised me when I entered the tent was not the taste, but the sound—Oktoberfest music and
2026.08.20

The first thing that surprised me when I entered the tent was not the taste, but the sound—Oktoberfest music and "Ein Prosit."
2026.08.13

"Riedenburger" at Yokohama Red Brick Warehouse's Oktoberfest: The Story of a German Organic Brewery Known to Few
What color is Oktoberfest beer? ──How we discovered the reason for its golden color and the true power of Märzen, having previously thought it was Märzen.
2026.08.06

What color is Oktoberfest beer? ──How we discovered the reason for its golden color and the true power of Märzen, having previously thought it was Märzen.
What is Oktoberfest? The appeal of Bavaria, where the
2026.07.30

What is Oktoberfest? The appeal of Bavaria, where the "October Festival" begins in September
The waitresses carrying ten steins at a time, the professionals who pour beer non-stop, the factory-like kitchen—the people who support Oktoberfest.
2026.07.23

The waitresses carrying ten steins at a time, the professionals who pour beer non-stop, the factory-like kitchen—the people who support Oktoberfest.
How Does It Work? A Behind-the-Scenes Look at Oktoberfest: Deconstructing the Mechanics of Organizers, Vendors, and the Vast Grounds
2026.07.16

How Does It Work? A Behind-the-Scenes Look at Oktoberfest: Deconstructing the Mechanics of Organizers, Vendors, and the Vast Grounds
Not Just Sausage: Authentic Oktoberfest Foods and How to Pair Them With Beer [Oktoberfest Visitogue 4]
2026.07.09

Not Just Sausage: Authentic Oktoberfest Foods and How to Pair Them With Beer [Oktoberfest Visitogue 4]
2026.07.02

"Light yet satisfying"—The secret to Augustiner's beer hall, known for its double decoction and a brand philosophy that values everyday life [Oktoberfest Visit ③]
2026.06.25

"Exceptional" Encounters While Bar-Hopping Through the Six Major Tents: Why Is Augustiner the Only Beer Stored in Wooden Barrels and Housed in That Tower? [Schmatz Visit Dispatch ②]
What I realized by diving into the 60,000-person beer festival: The reality of the world's largest event [Oktoberfest Visit Report 1]
2026.06.18

What I realized by diving into the 60,000-person beer festival: The reality of the world's largest event [Oktoberfest Visit Report 1]
What is Oktoberfest? History, Beer, Food, and How to Enjoy the Authentic Experience
2026.06.11

What is Oktoberfest? History, Beer, Food, and How to Enjoy the Authentic Experience
Why Schmatz Bottles Have Scratches — The Unique Circumstances of Beer Bottles That Traveled From Germany
2026.06.04

Why Schmatz Bottles Have Scratches — The Unique Circumstances of Beer Bottles That Traveled From Germany
Your Beer Experience Will Change Once You Know How to Choose German Beer—Unraveling the Fascinating World of Brewing from Styles, Colors, and Seasons
2026.05.28

Your Beer Experience Will Change Once You Know How to Choose German Beer—Unraveling the Fascinating World of Brewing from Styles, Colors, and Seasons
There’s a good reason for the curve in a Weizen glass—a story about adding a glass to a Father’s Day beer gift.
2026.05.21

There’s a good reason for the curve in a Weizen glass—a story about adding a glass to a Father’s Day beer gift.
What type is your dad? German beer gifts for Father's Day, enjoying beer as a personality
2026.05.14

What type is your dad? German beer gifts for Father's Day, enjoying beer as a personality
A surprising look at Father's Day in Germany: Parading with custom beer carts
2026.05.07

A surprising look at Father's Day in Germany: Parading with custom beer carts
Would you like to experience Germany at
2026.04.30

Would you like to experience Germany at "Yokohama Frühlingsfest" during Golden Week?
Today, April 23, is German Beer Day! The town where
2026.04.23

Today, April 23, is German Beer Day! The town where "beer flows from the tap" and the secret of the Reinheitsgebot
What Is Malt in Beer? The Secret to the
2026.04.16

What Is Malt in Beer? The Secret to the "Liquid Bread" That Determines Color and Flavor
For the Beer Lover! Germany's
2026.04.09

For the Beer Lover! Germany's "Beer Gift" Culture and Schmatz's New, Easy-to-Gift Products
Germany also had
2026.04.02

Germany also had "beer tickets" 150 years ago?! Give the "authentic taste of Germany" easily with Schmatz's new e-gift
What Makes German Craft Beer Gifts
2026.03.26

What Makes German Craft Beer Gifts "Special"? | Give the Gift of "Exquisite Balance" That Won't Tire You Out
The
2026.03.20

The "Ultimate Relaxation" You Want to Give as a Beer Gift: Learning from the German "Feierabendbier" Home Drinking Tradition, the Magic That Makes Beer 10 Times More Delicious
Hops: What Are They? History, Varieties, and Flavor Differences in Germany, the Home of Hops
2026.03.12

Hops: What Are They? History, Varieties, and Flavor Differences in Germany, the Home of Hops
The golden combination of Weizen and Weisswurst! The tradition of
2026.03.05

The golden combination of Weizen and Weisswurst! The tradition of "white beer" that brightens mornings in Bavaria, Germany, and delicious ways to enjoy it
[92 Points Globally] Schmatz
2026.02.26

[92 Points Globally] Schmatz "Lager" is actually a traditional Märzen. Unraveling its deliciousness through history and science.
Schmatz's Most Popular Weizen! A Thorough Exploration of the Charms of
2026.02.19

Schmatz's Most Popular Weizen! A Thorough Exploration of the Charms of "White Beer," the Classic German Beer Loved Worldwide
What is IPA? Not just bitter! Schmatz proposes a new world of
2026.02.12

What is IPA? Not just bitter! Schmatz proposes a new world of "German IPA"
The Ultimate Guide to Helles, the King of Southern German Beers: From History to How to Enjoy It
2026.02.05

The Ultimate Guide to Helles, the King of Southern German Beers: From History to How to Enjoy It
Is the secret to German beer's rich flavor in the
2026.01.29

Is the secret to German beer's rich flavor in the "law"? The Reinheitsgebot and its relationship to deliciousness
A Beer Sommelier Explains the Allure of Schmatz x Brauerei Bearen's
2026.01.26

A Beer Sommelier Explains the Allure of Schmatz x Brauerei Bearen's "Kanpai Lager"
German Beer: Tradition Meets Innovation! Schmatz x Bären Brewery Collaboration Beer Release
2026.01.14

German Beer: Tradition Meets Innovation! Schmatz x Bären Brewery Collaboration Beer Release
2026.01.11

"Prost Neujahr!" How Germans celebrate the New Year with beer
November 16 (Sun) | Schmatz Tamachi German Beer Experience Event Report
2025.12.26

November 16 (Sun) | Schmatz Tamachi German Beer Experience Event Report
Rare German
2025.12.06

Rare German "Hazy Pale Ale" Lands for a Limited Time! Discover the Charm and Enjoyment of Camba Bavaria
What is the German Beer
2025.12.06

What is the German Beer "Weizen-Dunkel"? An authentic style offering the brilliance of wheat and the depth of roast
Shimokitazawa Store Manager Ai talks about
2025.12.05

Shimokitazawa Store Manager Ai talks about "Schmatz-style Hospitality" and "Specialty Pasta Perfectly Paired with German Beer"
German Beer to Savor in Winter ── Authentic Flavors and Enjoyment for the Cold Season
2025.12.04

German Beer to Savor in Winter ── Authentic Flavors and Enjoyment for the Cold Season
[Event Report] SCHMATZ Bier Night @ Shinagawa Konanguchi Branch
2025.07.15

[Event Report] SCHMATZ Bier Night @ Shinagawa Konanguchi Branch
How to Enjoy Authentic German Beer
2024.08.28

How to Enjoy Authentic German Beer
Tips for Enjoying Schmatz Beer at Home
2024.08.14

Tips for Enjoying Schmatz Beer at Home
Schmatz Beer: Recommended Order for Tasting
2024.07.31

Schmatz Beer: Recommended Order for Tasting
Explaining Schmatz's Three Original German Craft Beers
2024.06.12

Explaining Schmatz's Three Original German Craft Beers
Experience SCHMATZ beer with all five senses
2024.06.06

Experience SCHMATZ beer with all five senses
Schmatz Beer: Our Four Commitments
2024.05.30

Schmatz Beer: Our Four Commitments
German beer, what is it?
2024.05.22

German beer, what is it?
The meaning behind the name
2024.05.15

The meaning behind the name "Schmatz"
Schmatz Debuts
2024.04.24

Schmatz Debuts "Finest Beer Selection Festival"! Report