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南ドイツのビールの王様「ヘレス」完全ガイド｜その歴史から美味しい飲み方まで

The Ultimate Guide to Helles, the King of South...

A Complete Guide to Helles: The King of Southern German Beer | From History to How to Drink it Best "There are so many kinds of German beer, I don't...

The Ultimate Guide to Helles, the King of South...

A Complete Guide to Helles: The King of Southern German Beer | From History to How to Drink it Best "There are so many kinds of German beer, I don't...

ドイツビールのコクの秘密は「法律」にあり？ビール純粋令と美味しさの関係

Is the secret to German beer's rich flavor in t...

Is the secret to the rich flavor of German beer in its "laws"? The Reinheitsgebot and its connection to deliciousness Did you know that behind the deliciousness of German beer...

Is the secret to German beer's rich flavor in t...

Is the secret to the rich flavor of German beer in its "laws"? The Reinheitsgebot and its connection to deliciousness Did you know that behind the deliciousness of German beer...

シュマッツ×ベアレン醸造所「乾杯ラガー」の魅力をビアソムリエが解説

A Beer Sommelier Explains the Allure of Schmatz...

A Beer Sommelier Explains the Appeal of Schmatz x Baeren Brewery's "Kanpai Lager" A thorough analysis of "Kanpai Lager," a collaboration beer between Schmatz and Baeren Brewery. A beer sommelier...

A Beer Sommelier Explains the Allure of Schmatz...

A Beer Sommelier Explains the Appeal of Schmatz x Baeren Brewery's "Kanpai Lager" A thorough analysis of "Kanpai Lager," a collaboration beer between Schmatz and Baeren Brewery. A beer sommelier...

ドイツビールの伝統と革新が融合！シュマッツ×ベアレン醸造所コラボビール発売

German Beer: Tradition Meets Innovation! Schmat...

Tradition and Innovation in German Beer Unite! Schmatz x Baeren Brewery Collaboration Beer Released   The first seasonal beer of 2026 is a collaboration between Schmatz and Baeren Brewery from...

German Beer: Tradition Meets Innovation! Schmat...

Tradition and Innovation in German Beer Unite! Schmatz x Baeren Brewery Collaboration Beer Released   The first seasonal beer of 2026 is a collaboration between Schmatz and Baeren Brewery from...

「Prost Neujahr（プロースト・ノイヤール）！」ビールで祝う、ドイツの新年の迎え方

"Prost Neujahr!" How Germans celebrate the New ...

"Prost Neujahr!" How Germany rings in the New Year with beer   meta description Are you familiar with the German New Year's greeting "Prost Neujahr!"? Discover unique German New Year's...

"Prost Neujahr!" How Germans celebrate the New ...

"Prost Neujahr!" How Germany rings in the New Year with beer   meta description Are you familiar with the German New Year's greeting "Prost Neujahr!"? Discover unique German New Year's...

11月16日(日)開催｜シュマッツ田町店 ドイツビール体験イベント レポート

November 16 (Sun) | Schmatz Tamachi German Beer...

Sunday, November 16 | Schmatz Tamachi German Beer Experience Event Report―A special Sunday afternoon enjoying with a glass in hand―   This is a report on the German beer experience...

November 16 (Sun) | Schmatz Tamachi German Beer...

Sunday, November 16 | Schmatz Tamachi German Beer Experience Event Report―A special Sunday afternoon enjoying with a glass in hand―   This is a report on the German beer experience...

ドイツの希少な「ヘイジー・ペールエール」が限定上陸！Camba Bavariaの魅力と楽しみ方

Rare German "Hazy Pale Ale" Lands for a Limited...

Rare German Hazy Pale Ale Lands in Japan! The Allure and Delights of Camba Bavaria   A must-read for German beer lovers! A limited-edition hazy pale ale from the renowned...

Rare German "Hazy Pale Ale" Lands for a Limited...

Rare German Hazy Pale Ale Lands in Japan! The Allure and Delights of Camba Bavaria   A must-read for German beer lovers! A limited-edition hazy pale ale from the renowned...

ドイツビール「ヴァイツェン・ドゥンケル」とは？小麦の華やかさとローストの深みを楽しむ本場スタイル

What is the German Beer "Weizen-Dunkel"? An aut...

What is the German beer “Weizen Dunkel”? Enjoy the elegance of wheat and the depth of roast in an authentic style   Among German beers, "Weizen Dunkel" is popular. We...

What is the German Beer "Weizen-Dunkel"? An aut...

What is the German beer “Weizen Dunkel”? Enjoy the elegance of wheat and the depth of roast in an authentic style   Among German beers, "Weizen Dunkel" is popular. We...

下北沢店・店長aiさんが語る「シュマッツ流おもてなし」と「ドイツビールに相性ピッタリなこだわりパスタ」

Shimokitazawa Store Manager Ai talks about "Sch...

Ai, Manager of the Shimokitazawa Branch, on "Schmatz-style Hospitality" and "Specialty Pasta Perfectly Paired with German Beer" Delicious craft beer is created by wonderful staff and atmosphere. We interviewed Ai,...

Shimokitazawa Store Manager Ai talks about "Sch...

Ai, Manager of the Shimokitazawa Branch, on "Schmatz-style Hospitality" and "Specialty Pasta Perfectly Paired with German Beer" Delicious craft beer is created by wonderful staff and atmosphere. We interviewed Ai,...

冬にじっくり味わうドイツビール ── 寒い季節に映える本場の味わいと楽しみ方

German Beer to Savor in Winter ── Authentic Fla...

Savor German Beer in Winter ── Authentic Flavors and Enjoyment for the Cold Season We carefully select and introduce German beers perfect for the cold season. We'll casually explain the...

German Beer to Savor in Winter ── Authentic Fla...

Savor German Beer in Winter ── Authentic Flavors and Enjoyment for the Cold Season We carefully select and introduce German beers perfect for the cold season. We'll casually explain the...

blog

How to Choose Beer to Change the Way You Enjoy Oktoberfest: If You're Undecided, Choose by
2026.09.03

How to Choose Beer to Change the Way You Enjoy Oktoberfest: If You're Undecided, Choose by "Style"
Schmatz's Picks for Recreating Oktoberfest at Home: Beers and How to Enjoy Them [2026 Edition]
2026.08.27

Schmatz's Picks for Recreating Oktoberfest at Home: Beers and How to Enjoy Them [2026 Edition]
The first thing that surprised me when I entered the tent was not the taste, but the sound—Oktoberfest music and
2026.08.20

The first thing that surprised me when I entered the tent was not the taste, but the sound—Oktoberfest music and "Ein Prosit."
2026.08.13

"Riedenburger" at Yokohama Red Brick Warehouse's Oktoberfest: The Story of a German Organic Brewery Known to Few
What color is Oktoberfest beer? ──How we discovered the reason for its golden color and the true power of Märzen, having previously thought it was Märzen.
2026.08.06

What color is Oktoberfest beer? ──How we discovered the reason for its golden color and the true power of Märzen, having previously thought it was Märzen.
What is Oktoberfest? The appeal of Bavaria, where the
2026.07.30

What is Oktoberfest? The appeal of Bavaria, where the "October Festival" begins in September
The waitresses carrying ten steins at a time, the professionals who pour beer non-stop, the factory-like kitchen—the people who support Oktoberfest.
2026.07.23

The waitresses carrying ten steins at a time, the professionals who pour beer non-stop, the factory-like kitchen—the people who support Oktoberfest.
How Does It Work? A Behind-the-Scenes Look at Oktoberfest: Deconstructing the Mechanics of Organizers, Vendors, and the Vast Grounds
2026.07.16

How Does It Work? A Behind-the-Scenes Look at Oktoberfest: Deconstructing the Mechanics of Organizers, Vendors, and the Vast Grounds
Not Just Sausage: Authentic Oktoberfest Foods and How to Pair Them With Beer [Oktoberfest Visitogue 4]
2026.07.09

Not Just Sausage: Authentic Oktoberfest Foods and How to Pair Them With Beer [Oktoberfest Visitogue 4]
2026.07.02

"Light yet satisfying"—The secret to Augustiner's beer hall, known for its double decoction and a brand philosophy that values everyday life [Oktoberfest Visit ③]
2026.06.25

"Exceptional" Encounters While Bar-Hopping Through the Six Major Tents: Why Is Augustiner the Only Beer Stored in Wooden Barrels and Housed in That Tower? [Schmatz Visit Dispatch ②]
What I realized by diving into the 60,000-person beer festival: The reality of the world's largest event [Oktoberfest Visit Report 1]
2026.06.18

What I realized by diving into the 60,000-person beer festival: The reality of the world's largest event [Oktoberfest Visit Report 1]
What is Oktoberfest? History, Beer, Food, and How to Enjoy the Authentic Experience
2026.06.11

What is Oktoberfest? History, Beer, Food, and How to Enjoy the Authentic Experience
Why Schmatz Bottles Have Scratches — The Unique Circumstances of Beer Bottles That Traveled From Germany
2026.06.04

Why Schmatz Bottles Have Scratches — The Unique Circumstances of Beer Bottles That Traveled From Germany
Your Beer Experience Will Change Once You Know How to Choose German Beer—Unraveling the Fascinating World of Brewing from Styles, Colors, and Seasons
2026.05.28

Your Beer Experience Will Change Once You Know How to Choose German Beer—Unraveling the Fascinating World of Brewing from Styles, Colors, and Seasons
There’s a good reason for the curve in a Weizen glass—a story about adding a glass to a Father’s Day beer gift.
2026.05.21

There’s a good reason for the curve in a Weizen glass—a story about adding a glass to a Father’s Day beer gift.
What type is your dad? German beer gifts for Father's Day, enjoying beer as a personality
2026.05.14

What type is your dad? German beer gifts for Father's Day, enjoying beer as a personality
A surprising look at Father's Day in Germany: Parading with custom beer carts
2026.05.07

A surprising look at Father's Day in Germany: Parading with custom beer carts
Would you like to experience Germany at
2026.04.30

Would you like to experience Germany at "Yokohama Frühlingsfest" during Golden Week?
Today, April 23, is German Beer Day! The town where
2026.04.23

Today, April 23, is German Beer Day! The town where "beer flows from the tap" and the secret of the Reinheitsgebot
What Is Malt in Beer? The Secret to the
2026.04.16

What Is Malt in Beer? The Secret to the "Liquid Bread" That Determines Color and Flavor
For the Beer Lover! Germany's
2026.04.09

For the Beer Lover! Germany's "Beer Gift" Culture and Schmatz's New, Easy-to-Gift Products
Germany also had
2026.04.02

Germany also had "beer tickets" 150 years ago?! Give the "authentic taste of Germany" easily with Schmatz's new e-gift
What Makes German Craft Beer Gifts
2026.03.26

What Makes German Craft Beer Gifts "Special"? | Give the Gift of "Exquisite Balance" That Won't Tire You Out
The
2026.03.20

The "Ultimate Relaxation" You Want to Give as a Beer Gift: Learning from the German "Feierabendbier" Home Drinking Tradition, the Magic That Makes Beer 10 Times More Delicious
Hops: What Are They? History, Varieties, and Flavor Differences in Germany, the Home of Hops
2026.03.12

Hops: What Are They? History, Varieties, and Flavor Differences in Germany, the Home of Hops
The golden combination of Weizen and Weisswurst! The tradition of
2026.03.05

The golden combination of Weizen and Weisswurst! The tradition of "white beer" that brightens mornings in Bavaria, Germany, and delicious ways to enjoy it
[92 Points Globally] Schmatz
2026.02.26

[92 Points Globally] Schmatz "Lager" is actually a traditional Märzen. Unraveling its deliciousness through history and science.
Schmatz's Most Popular Weizen! A Thorough Exploration of the Charms of
2026.02.19

Schmatz's Most Popular Weizen! A Thorough Exploration of the Charms of "White Beer," the Classic German Beer Loved Worldwide
What is IPA? Not just bitter! Schmatz proposes a new world of
2026.02.12

What is IPA? Not just bitter! Schmatz proposes a new world of "German IPA"
The Ultimate Guide to Helles, the King of Southern German Beers: From History to How to Enjoy It
2026.02.05

The Ultimate Guide to Helles, the King of Southern German Beers: From History to How to Enjoy It
Is the secret to German beer's rich flavor in the
2026.01.29

Is the secret to German beer's rich flavor in the "law"? The Reinheitsgebot and its relationship to deliciousness
A Beer Sommelier Explains the Allure of Schmatz x Brauerei Bearen's
2026.01.26

A Beer Sommelier Explains the Allure of Schmatz x Brauerei Bearen's "Kanpai Lager"
German Beer: Tradition Meets Innovation! Schmatz x Bären Brewery Collaboration Beer Release
2026.01.14

German Beer: Tradition Meets Innovation! Schmatz x Bären Brewery Collaboration Beer Release
2026.01.11

"Prost Neujahr!" How Germans celebrate the New Year with beer
November 16 (Sun) | Schmatz Tamachi German Beer Experience Event Report
2025.12.26

November 16 (Sun) | Schmatz Tamachi German Beer Experience Event Report
Rare German
2025.12.06

Rare German "Hazy Pale Ale" Lands for a Limited Time! Discover the Charm and Enjoyment of Camba Bavaria
What is the German Beer
2025.12.06

What is the German Beer "Weizen-Dunkel"? An authentic style offering the brilliance of wheat and the depth of roast
Shimokitazawa Store Manager Ai talks about
2025.12.05

Shimokitazawa Store Manager Ai talks about "Schmatz-style Hospitality" and "Specialty Pasta Perfectly Paired with German Beer"
German Beer to Savor in Winter ── Authentic Flavors and Enjoyment for the Cold Season
2025.12.04

German Beer to Savor in Winter ── Authentic Flavors and Enjoyment for the Cold Season
[Event Report] SCHMATZ Bier Night @ Shinagawa Konanguchi Branch
2025.07.15

[Event Report] SCHMATZ Bier Night @ Shinagawa Konanguchi Branch
How to Enjoy Authentic German Beer
2024.08.28

How to Enjoy Authentic German Beer
Tips for Enjoying Schmatz Beer at Home
2024.08.14

Tips for Enjoying Schmatz Beer at Home
Schmatz Beer: Recommended Order for Tasting
2024.07.31

Schmatz Beer: Recommended Order for Tasting
Explaining Schmatz's Three Original German Craft Beers
2024.06.12

Explaining Schmatz's Three Original German Craft Beers
Experience SCHMATZ beer with all five senses
2024.06.06

Experience SCHMATZ beer with all five senses
Schmatz Beer: Our Four Commitments
2024.05.30

Schmatz Beer: Our Four Commitments
German beer, what is it?
2024.05.22

German beer, what is it?
The meaning behind the name
2024.05.15

The meaning behind the name "Schmatz"
Schmatz Debuts
2024.04.24

Schmatz Debuts "Finest Beer Selection Festival"! Report